Once we have all the necessary shots, we have to put them in the right order so we can tell an engaging story about your product or service. Unlike the old days of actual film, we don’t really cut or snip anything. In this new digital world, it’s a lot more efficient so we can turn projects around sooner so you can start using them. When we edit we’ll add the narration, background music, visual effects, sound effects and perform colour corrections if necessary. Editing is the most crucial part of any production so it’s important to get it done right.
This is where you get to see the first draft of the video and offer feedback to improve the video or make changes to other elements like fonts, colours or background music. You can be as involved in this phase of the process as you feel comfortable with. It’s up to you.